Companies and organizations that rely on attracting customers within a targeted geography can greatly benefit from a good local Google Ranking.
Google My Business is a key Google local ranking factor. In fact, according to local ranking factor industry research, Google My Business “signals” is the most important ranking factor for local pack rankings.
By taking some time to optimize your Google my Business page, companies can expect an increase in quality leads, and customer within their targeted geography. Here are a few tips to get you started.
What is “Google my Business” Page?
Google My Business is a free tool for businesses to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can help customers find you and provide details about your business. By optimizing your listing you have better control over what shows up in search results and on Google Maps.
How do I Optimize my Page?
Why optimize? For example, if you were an accountant you would want to be listed in searches for terms like, “accountant near me”, “accountant in (town), “accountant in (zip code), etc.
You first need to review your page and make sure the information is accurate. You should complete as much information as possible, such as hours of operation, address, web site, payment methods accepted, available parking etc. The more complete your listing, the more professional appearance of your organization.
Make sure you add your logo and images related to you business. Caption images so visitors can better understand your story. Encourage clients to add reviews to your page. You review score often will be displayed in search results.
Add posts to your listing. Posts can include company news, new product offerings, specials, events, etc. These posts are like mini ads that help promote your business. Once you create a post you can share it on social media and expand your reach.
How to Get Started
If you’re a local business, claiming your Google My Business page is your first step. If you don’t have any listing you can go directly to https:// www.google.com/business . If you have a page, login to your Google account and start updating your page.